Last week I posted a brief
review of 2009 here, but didn't go much into predictions for 2010. I won't
try to predict anything detailed now either, but here's a few things I think
will be interesting to monitor over the year. And no, tablet computing isn't on
the list. For fairly obvious reasons, this is focused on areas impacting social
games. As a further assist, I've underlined the parts most resembling
conclusions or predictions.
Social networks and virtual worlds interoperability
As more and more business transforms to use Internet as a core function, the
customers of these businesses are faced with a proliferation of
proprietary identification mechanisms that has already gotten out of
hand. It is not uncommon today to have to manage 20-30 different
userid/password pairs that are in regular use, from banks to e-commerce to
social networks. At the same time, identity theft is a growing
problem, no doubt in large part because of the minimum-security methods
of identification.
Social networks today are a significant contributor to this problem. Each
collects and presents information about its users that contribute to the
rise of identity theft while having their own authorization mechanisms in
a silo of low-trustworthy identification methods. The users, on the other hand,
perceive little incentive to manage their passwords in a secure fashion.
Account hijacking and impersonation is a major problem area to each vendor. The
low trust level of individual account data also leads to a low relative
value of owning a large user database.
A technology solution, OpenID is emerging and taking hold in a form
of an industry-accepted standard for exchanging identity data between an ID
provider and a vendor in need of a verified id for their customer. A few of
current backers of the standard in the picture on the right. However, changing
the practices of the largest businesses has barely begun and no consumer shift
can yet be seen – as is typical for such “undercurrent” trends.
OpenID will allow consumers to use fewer, higher-security ids over the
universe of their preferred services, which in turn will allow these
services a new level of transparent interoperability in combining data
from each other in near-automatic, personalized mash-ups via the APIs each
vendor can expose to trusted users with less fear of opening holes for account
hijacking.
Browsers vs desktops: what's the target for entertainment software?
Here's a rough sketch of
competing technology streams in terms of two primary factors – ease of access
versus the rich experience of high-performance software. “Browser wars” are
starting again, and with the improved engines behind Safari 4, Firefox 4, IE 8
and Google Chrome, a lot of the kind of functionalitywe're used to thinking belongs to native
software or at best browser plugins like Flash, Java or Silverlight
will be available straight in the browser. This for sure includes
high-performance application code, rich 2D vector and pixel graphics, video
streams and access to new information like location-sensing. The plugins will
most likely be stronger at 3D graphics and synchronized audio and at
advanced input mechanisms like using webcams for gesture-based
control. Invariably, especially the new input capabilities will also bring with
them new security and privacy concerns which will not be fully
resolved within the next 2-3 years.
While 3D as a technology will be available to browser-based applications,
this doesn't mean the web will turn to represent everything as a virtual copy
of the physical world. Instead, it's best use will be as a tool for
accelerating and enhancing other UI and presentation concepts –
think iTunes CoverFlow. For social interaction experiences, a
3-degrees-freedom pure 3D representation will remain a confusing
solution, and other presentations such as axonometric “camera in the
corner” concepts will remain more accessible. Naturally, they can (but don't
necessarily need to) be rendered using 3D tech.
Increased computing capabilities will change economies of scale
The history of the “computer revolution” has been about automation changing
economies of scale to enable entirely new types of business. Lately we've seen
this eg by Google AdWords enabling small businesses to advertise and/or publish
ads without marketing departments or involvement of agencies.
The same trend is continuing in the form of computing capacity becoming
a utility in Cloud Computing, extreme amounts of storage
becoming available in costs which allow terabytes of storage to organizations
of almost any size and budget, and most importantly, developing data mining,
search and discovery algorithms that enable organizations to utilize data
which used to be impossible to analyze as automated business practices.
Unfortunately, the same capabilities are available for criminals as
well.
Areas in which this is happening as we speak:
- further types and spread of self-service advertising, better
targeting, availability of media
- automated heuristics-based detection of risky customers, automated
moderation
- computer-vision based user interfaces which require nothing more than a
webcam
- ever increasing size of botnets, and the use of them for game
exploits, money laundering, identity theft and surveillance
The escalation of large-scale threats have raised the need for
industry-wide groups for exchanging information and best practices
between organizations regarding the security relevant information such as new
threats, customer risk rating, identification of targeted and organized
crime.
Software development, efficiencies, bottlenecks, resources
Commercial software development tools and methods experience a significant
shift roughly once every decade. The last such shift was the mainstreaming of
RAD/IDE-based, virtual-machine oriented tools and the rise of Web and open
source in the 90s, and now those two rising themes are increasingly mainstream
while “convergent”, cross-platform applications which depend on the
availability of always-on Internet are emerging. As before, it's not driven by
technological possibility, but by the richness and availability of high-quality
development tools with which more than just the “rocket-scientist” superstars
can create new applications.
The skills which are going to be in short supply are those for
designing applications which can smoothly interface to the rest of the cloud of
applications in this emerging category. Web-accessible APIs, the security
design of those APIs, efficient utilization of services from non-associated,
even competing companies, and friction-free interfaces for end users of these
web-native applications is the challenge.
In this world, the
traditional IT outsourcing houses won't be able to serve as a safety valve for
resources as they're necessarily still focused on serving the last and current
mainstream. In their place, we must consider the availability of open
source solutions not just as a method for reducing licensing cost, but as the
“extra developer” used to reduce time-to-market. And as with any such
relationship, it must be nurtured. In the case of open source, that requires
participation and contribution back to the further development of that enabling
infrastructure as the cost of outsourcing the majority of the work to the
community.
Mobile internet
With the launch of iPhone, the use of Web content and 3rd party applications
on mobile devices has multiplied compared to previous smart phone generations.
This is due to two factors: the familiarity and productivity of
Apple's developer tools for the iPhone, and the straightforward App
Store for the end-users. Moreover, the wide base of the applications is
primarily because of the former, as proven by the wide availability of
unauthorized applications already before the launch of iPhone 2.0 and the App
Store. Nokia's failure to create such an applications market despite the
functionality available on S60 phones for years before the iPhone launch proves
this – it was not the features of the device, but the development tools and
application distribution platform were the primary factor.
The launch of
Google's Android will further accelerate this development. Current
Android-based devices lack the polish of iPhone, and the stability gained from
years of experience of Nokia devices, yet the availability of development
tools will supercharge this market, and the next couple of years will see
accelerated development and polish cycle from all parties. At the moment, it's
impossible to call the winner on this race, though.
