This had to happen, didn't it? VentureBeat picked a slightly unfortunate headline for an info tidbit shared by Sampo and Aapo at Slush Helsinki about the status of Mini Friday, our mobile research platform. Now it's getting picked up by various other blogs, and even ended up at Washington Post with a headline which is not at all hard to read as if it talks about Habbo, not Mini Friday.
For the record: Habbo has over 114M registered accounts, while Mini Friday has 1M. The latter is a huge achievement on its own if simply for the fact we've never advertised it at all -- the whole point of the project is to see who would find it own their own, and what would they do with a mobile virtual world if there was no commercial pressure driving it in any particular direction. It's done that wonderfully, by the way. Still, Habbo is on a scale of its own, and pulling ahead at 3 million registrations a month. We have no intentions of trying to reach that with Mini Friday. An entirely different experience is in order for mobile use..
PS. It's not my intention to keep up this pace of blogging, so if you're subscribing and getting tired of these entries, despair not - they'll get more infrequent soon :)