There's a good article over at TechCrunch about the newly discovered phenomenon of social gaming. I mean newly discovered in the sense of widespread game industry recognition, of course - Habbo was reaching more teens than any other teen media (TV channels and popular magazines included) in several markets already years ago, while most so-called industry experts claimed the model can not work. We didn't come up with the terms social play and social gaming, though - unfortunately we called in free-form play in a social context, or something equally ugly. Social play works though, and that's what we call it these days. Thanks to whoever came up with that!